North Carolina Department of Environment and Natural Resources
Working Strategic Plan
Table of Contents
I. Introduction to Strategic Plan
II. Process
Process Flow Chart
III. Mission Vision, Values and Priorities
IV. Glossary
V. Priority Strategic Targets
Characteristics
Commitments
Additional Targets
Clean Water
Clean Air
Stewardship of Natural Resources
Sustainable Development
Environmental Awareness / Outreach 13
Organizational Excellence
V. Implementation Plan Format
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I. Introduction to DENR's Strategic Plan
By most indicators, North Carolina has improved the quality of its environment and
natural resources over the last three decades. However, as North Carolina grows we
cannot expect such positive trends to continue if we do not plan for the future. As the
state's population grows, more development of land increases non-point pollution and
sedimentation, more automobiles increase ozone and carbon monoxide pollution, and
more people increase demand on wastewater treatment facilities and natural areas.
Industry and roads, agriculture and hog farms also add to the environmental challenges
faced by North Carolina.
The Department of Environment and Natural Resources believes that economic prosperity
and a healthy environment can reinforce each other if we plan for the continued growth of
North Carolina. The Department recognizes that it cannot address every problem. It
cannot be everything to everyone. However, as the state's population increases faster
than the Department's budget, it is more important than ever to use our limited resources
in the most strategic ways possible.
In the past, DENR has, for the most part, dealt with environmental problems in a narrow
program-by-program manner. Now, we are creating strategies to address environmental
problems in a holistic manner. The quality of air, land, and water are inextricably linked,
and thus DENR's strategic plan is based on integration and teamwork.
Planning is a time-intensive process. However, quality planning creates efficiency and
focus. It reduces the fuel so that the fires of working in a state agency are avoided or at
least burn less furiously. The better the Department plans, the more it targets preventing
pollution before it is created and raising environmental awareness. Those efforts, in the
end, are cheaper than mitigating pollution or natural resource damage that has already
occurred.
The strategic planning process has been like building an airplane while it is being flown.
DENR can never say that the airplane is entirely complete. With this strategic plan,
DENR commits to a process of continuous and systematic improvement.
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II. Process
DENR's strategic planning process is captured in the flow chart on the following page.
Phase I: Vision (September October, 1997)
Senior leadership gathered information from both internal and external sources. Program
reviews were held to give senior leadership an opportunity to meet with each division to
learn their perspective of both issues and processes. During the same time period, a series
of focus groups were held (business interests, environmentalists, local governments,
agricultural interests, and DENR central and regional office staff) to gather feedback on
the department's activities and identify opportunities for improvement. Also, a review of
environmental issues and trends was conducted. All of this information was used by
Senior Staff to develop a mission, a vision, values, and six priority areas (see pages 4 5.)
Phase II. Initial Teams (November - December, 1997)
Teams were created for each of the six priority areas. Teams consisted of people from all
levels and all divisions in the Department. The teams met for a month, commented on the
mission, vision, and values, and drafted a broad set of objectives for each priority. Senior
Staff and Division Directors met at a day-long retreat to finalized the Mission, Vision, and
Values and agree on the priority objectives.
Phase III. Target Teams (January April, 1998)
Phase III was the most intensive in the planning process. New teams were assembled and
trained to develop specific targets and measures. Teams met as many as eight times.
Some teams created subcommittees, some teams held day-long meetings. In the end, the
teams presented Senior Staff with 138 possible targets. The leaders from each of the
teams organized a list of targets for Senior Staff review.
Phase IV. Senior Staff Review, Implementation Plans, and Implementation (May
September, 1998)
Senior Staff reviewed and evaluated the team targets, and narrowed the list to one to two
targets per priority area. Senior Staff champions were chosen for each target. Champions
will create Implementation Plans for each target. The champions will work with
appropriate divisions to develop Implementation Plans including measures, and implement
the target.
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IV. Glossary
Priority: One of six areas of strategic focus for the Department.
Objective: A sub-category of the priority. Each priority has several objectives.
Target: Specific goals that can be measured. Each objective may have several targets.
Priority Target: The highest priority targets chosen to be included in the DENR
strategic plan.
Champion: The Senior Staff person who is responsible to implement and achieve a
priority target.
Strategic Teams: The teams created to draft targets for each of the six priorities.
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V. Priority Targets
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Characteristics
Under the six priority areas, DENR has identified ten priority targets. The ten targets will
guide DENR for the remainder of the current administration and perhaps beyond. All
divisions should be engaged in at least one of the targets.
The priority strategic targets share several characteristics:
Meeting the target will significantly move North Carolina forward in the priority area.
They are cross-divisional.
They are as SMART as feasible. SMART stands for:
Specific
Measurable
Aggressive but attainable
Results-oriented
Time-Bound
Some strategic team targets have been modified to make them more SMART.
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Commitments
DENR makes the following commitments regarding the priority strategic targets:
Senior Staff champion. The crosscutting nature of the priority targets requires the
dedication of Senior Staff to move the target forward, and thus the effort to implement
each priority target will be led by a Senior Staff champion. The expectations of the
champion are that he / she will:
provide active leadership
demonstrate consistent involvement
own the process
be responsible for outcomes
make the target a top priority in his / her work schedule
Implementation Plan. An Implementation Plan for each top priority will be developed
by the Senior Staff champion. A format is presented on page 15.
Measures. All targets are crafted to be measurable so that DENR can evaluate success,
make decisions based on data, and continually improve efforts to reach the target.
Implementation. The champion will work with appropriate divisions to implement the
priority target. The champion may assemble an interdivisional team as needed to meet the
priority target.
Tracking / accountability system. The champion will report quarterly to the rest of
Senior Staff on the progress being made to meet the priority target. Tracking will consist
of a review of the following:
Progress on action items
Measures. If feasible, measure should be graphed over time. Possible measures are listed
under each priority target (pages 8 14), and final measures will be chosen by the
champion.
Expansion budget. These targets will receive special consideration by Senior Staff in
the expansion budget cycle.
Division responsibility. All divisions will work to infuse appropriate priority targets into their work plans. They will work with appropriate champions to implement actions and
measure progress.
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Additional Targets
There are multiple targets developed by the priority teams that are not included in this
strategic plan. Many of them are being accomplished by the divisions, but are not
highlighted in the strategic plan. Other targets will be stepping-stones to meet the targets
emphasized in the strategic plan. Champions are encouraged to review the master list of
team targets to see if they offer insight to achieve the priority target. Finally, the
Department cannot do everything, so many targets identified will not be accomplished at
this time.
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Clean Water
We will restore and protect the quality of North Carolina's waters
Target: Increase surface waters that meet their designated use by 20% from 1994 to
2004
Team Reference: 1.1.2
Possible Measures:
Percent of waters meeting designated use
Number of management strategies or Total Maximum Daily Loads (TMDLs) developed to reduce the number of impaired water bodies on the State's 303 (d) list
Ratio of the number of acres of mines reclaimed each year to the total number of acres
disturbed in mining
Number of stream miles impaired by sediment
Acres on which agricultural best management practices (BMPs) are in place
Percent of NC Agriculture Cost Share Program funds spent in watersheds of impaired
waters
Number of public water systems where source water quality leads to violations of drinking water standards
Miles of streams / rivers protected by forested buffers
Safe water in recreational areas
Number of acres of wetlands restored
Net total loss/gain of wetlands in North Carolina
Percent of shellfish acreage open to harvesting
Measure for habitat protection plans
Champions: Bill Holman, Jimmy Carter, Michael Williamson and Sherri Evans-Stanton.
Near Term Tasks:
Identify baseline number for 1994
Review 20% goal to ensure that it is aggressive but attainable
Identify specific streams / river areas to be taken off of the 303(d) list by the year 2000.
Target: Protect the quality of ground water to achieve the goal that 100% of ground
water used for drinking water meets health based standards by 2008
Team Reference: 1.2.1, 1.2.2, 1.2.3, 1.2.4, 1.2.10, 1.2.11
Possible Measures:
Percent of aquifers used for drinking water that meet ground water quality standards
Percent of ambient monitoring wells that meet ground water quality standards
Number of potential ground water contaminant sources geo-located in source areas of
wells used for drinking water
Percent of contaminant sources controlled in areas where ground water is used or may be
used for drinking water
Percent of drinking water wells drilled by State Commission Certified well drillers
Percent of counties covered by local well inspection programs
Percent reduction in drinking water well contamination
Number of industries adopting P2 ground water protection strategies
Percent increase in permitted facility monitoring wells that meet ground water quality
standards
Number of river basins with determinations of vulnerability to ground water
contamination.
Champions: Bill Holman, Jimmy Carter, Michael Williamson, Sherri Evans-Stanton and Michael Shore
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Clean Air
We will aggressively work to assure clean air and improved visibility for all North Carolinians
Target
Ensure that all North Carolinians breathe air that meets the new health-based standard for ozone
Team Reference
2.2
Possible Measures:
Percent of counties in attainment with new ozone standards
Number of non-attainment days per year for ozone in North Carolina
Annual emissions of precursors to ground level ozone
Champions: Bill Holman, Bill Holman, Jimmy Carter, Michael Williamson, Sherri Evans-Stanton and Michael Shore
Near Term Task
Outline strategy for completing an Air Quality Plan by 2003
Target
Improve visibility in the Southern Applachian Mountains by one deciview by 2008
Team Reference
2.3
Possible Measures:
Deciviews in mountain areas (one deciview is a perceptible change in visibility to the
human eye.)
Champions: Bill Holman / Jimmy Carter
Near Term Task
Plan Governor's Air Conference
Develop process for adopting an Air Quality Plan to improve visibility by 2006
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Stewardship of Natural Resources
We will preserve, conserve, restore, and manage our natural resources and promote their responsible use now and in the future
Target
Develop a set of natural resource indicators and a tracking process by 2000 that can be
used for proactive management of our natural resources
Team Reference
3.3 (modified)
Possible Measures
Development of natural resource indicators by 1999
Development of a process for tracking indicators and distributing information to decision-makers by 2000
Champions
Sherri Evans-Stanton / Kristin Cozza
Near Term Task
Establish a team of natural resource managers, data collectors, and data users to propose
and develop indicators
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Sustainable Development
We will provide leadership to ensure that a healthy environment and prosperous economy
reinforce each other for present and future generations of North Carolinians
Target
Develop a policy for evaluating and mitigating the cumulative and secondary impacts of
projects by the year 2000
Team Reference
4.1.4
Possible Measures:
Number of local governments that consider and act on the secondary impacts of growth as
they develop infrastructure
Number of permits that make requirements based on cumulative and secondary impacts
Champions: Dan McLawhorn / Michael Shore
Target
Provide leadership for an interdepartmental team to develop a "Smart Growth" strategy
for North Carolina by April 1999
Team Reference
4.1.3
Possible Measures:
Number of acres of land developed per year
Percent of local governments with land use plans
Number of local governments that have made a commitment to fight sprawl
Number of sprawl inducing state subsidies that are removed
Number of state incentives in place to encourage smart growth
Number of local governments that link land use and transportation planning
Number of state agencies that have made a commitment to encourage smart growth
Policy changes by state agencies
Number of brownfields redeveloped
Champions: Bill Holman, Michael Williamson, Michael Shore and Sherri Evans-Stanton
Near Term Tasks
Create interdepartmental team
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Environmental Awareness / Outreach
We will foster a statewide environmental ethic through community outreach and
partnerships, education, and hands-on learning experiences
Target
Increase participation in environmental awareness and education opportunities offered by
DENR by 20% from 1998 to 2002 in order to raise the level of environmental
understanding of the public
Team Reference
5.1.2
Possible Measures:
Number of teacher and student educational opportunities offered
Number of workshops and trainings offered
Number of participants in each of the above measures
Champions: Sherri Evans-Stanton / Kristin Cozza
Near Term Task
Review 20% goal to ensure that it is aggressive but attainable
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Organizational Excellence
We will be a model of excellence in public service by emphasizing continuous improvement in communication, teamwork, customer focus, and measurable results
Target
Create a data management system by 2004 that coordinates information across programs and makes key environmental and performance data easily accessible to decision makers
and the public
Team Reference
6.8
Possible Measures:
Number of datasets linked within divisions and across the department
Percent of divisions with completed and updated Information Technology Plans
Number of datasets available on the internet
Champion: Michael Williamson
Near Term Tasks
Monitor Information Resource Management Board teams
Target
Reinvent DENR to work better, cost less, and get results that people care about.
Strategic Team Reference
6.5.1 expanded
Possible Measures:
Satisfaction rating of customers from random survey
Number of customer service complaints received
Number of facilities to earn ISO 14000 certification
Number of divisions to institute the Quality Initiative
Percent of divisions that employ metrics to measure progress and make decisions
Reduction in backlog and cycle time for permit applications
Champion: Michael Williamson or new Assistant Secretary for Administration
Near Term Tasks
Inventory existing government reinvention effort in DENR (e.g. ISO 14000, customer
service, Performance Partnership Agreement, Metrics and Measurement, Quality
Initiative, Permit Reform Implementation Team)
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VI. Implementation Plans
The primary purpose of the Implementation Plan is to develop a road map on how
the champion will (1) ensure implementation of the target and (2) measure progress.
Champions are free to develop their own format for the Implementation Plans, but plans
should be brief and include the following:
Activity Timeline. The timeline should include actions to implement the target along
with approximate dates for accomplishing each task.
Outcome Measures. This measure -- sometimes referred to as an environmental
indicator -- should be used to evaluate the environmental benefits realized through
work on the priority target. Measures should be tracked over time and graphed.
Multiple measures could be tracked. An example would be air quality ozone
concentrations in metropolitan areas per year.
Performance (Output) Measures. This measure should quantify DENR activities which
help to achieve the priority target. Measures should be tracked over time and graphed.
Multiple measures could be tracked. An example would be the number of animal
waste facilities permitted per year.
Stakeholder Involvement. Stakeholders may need to be involved to implement some of
the priority targets. Such stakeholders should be listed with strategies for involving
them.
Responsible Parties. The Implementation Plan should identify divisions that are
involved and their role. If a team is created, then team members should be identified.
If there is a particular person or program that is taking a leadership role that should be
indicated as well.
Barriers.Barriers that hinder progress in achieving the priority target should be
identified, along with strategies to overcome such barriers.
Resource Issues.The Implementation Plan should list significant resources needed --
people, funds for contracting, equipment, facilities, etc. If new resources are needed to achieve the target, those resources should be identified as part of the Implementation Plan.
For some targets, an Implementation Plan may consist of combining plans from appropriate divisions. In other cases, a unified plan may be developed. Champions should be prepared to report quarterly on progress made in implementation in terms of each of the seven categories mentioned above.
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